Trading in "Major Tom" for "Welcome Commander Jameson," the record opens with a big, one-minute bang of perma-choruses. However, the mood soon takes on Air-like qualities, with digitalizing vocals skipping along like a lost Sea and Cake outtake with "All Right." Here the album plays like an updated '60s British Invasion album, as is most of the melody of the record. Sprinkle in some latent stylings ala John Vanderslice (who is Noir's Barsuk labelmate) for sonic manipulation, and Noir has created a relatively easily-digestible sound fit for fans of bubbly, well paced (and spaced) modern pop.
Unafraid of delivering the schmaltziest pop melodies, tracks such as "Happy Day Today" make excellent use of tried and true formulaic compositions. But it is the soaring, five-minute-plus "On a Different Shelf" that both echoes the best of the Bowie anthem and the out-to-space soaring qualities that beg repeated listenings. Slowly building upon layers of sound (including background snippets of kids at play), the song—like the album—justifies idolatry, as the guitar solo lead-ins to quick drum breakdowns, sonic collages and excellent restraint/release dynamic band together to create a sound both familiar and welcoming. All young dudes need apply.
—William Morris
04.21.08
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